How to price your detailing servicE
How to Price Your Detailing Services
When it comes to pricing your detailing services, it's essential to think strategically.
I like to approach pricing with a Blue Ocean strategy mindset.
You can either blend in with the competition and copy what everyone else is doing, or you can differentiate yourself.
There are a few ways to go about it.
You could compete by offering the cheapest prices, but that’s a race to the bottom and honestly, it’s a terrible idea.
Or, you can charge premium prices, provided your service is exceptional.
To charge premium, your detailing service must be so good that people feel compelled to tell others about it. This means delivering a customer experience that stands out.
Analyse Your Local Competitors
Start by researching the top detailing companies in your area to get a sense of how they package their services.
Packaging/perception is key.
I’m a fan of bundling services because it adds value and makes your offerings seem more unique. By packaging your services, you can also justify a higher price.
Offer Tiered Pricing Packages
Consider offering tiered pricing packages such as bronze, silver, and gold.
This gives customers choices, and more often than not, they'll pick the middle option. It’s a proven strategy for increasing your average sale.
Why I Don’t Share Pricing on My Website
In my experience, sharing prices on your website can detract from the sense of desire you want to create.
Pricing is more than just numbers – it’s about the perceived value of your service.
When people enquire about pricing directly, they’re already interested.
If they see a number on your site that they don't like, they might not even bother reaching out.
Start Low, Build Your Reputation
If you’re just starting out, offering services for free or at a discounted rate is a great way to build your reputation.
The goal at the beginning is to gather as many positive reviews as possible.
Reviews act as social proof, helping you showcase the quality of your work and attracting new customers.
Once you have a solid base of customers and reviews, you can slowly start raising your prices.
Scale Up When Demand Increases
When you reach a point where you have more leads and customers than you can handle, it’s time to raise your prices significantly.
Think of brands like Louis Vuitton – they charge premium prices because their demand and brand value allow them to.
Yes, you might lose a few customers in the process, but the ones who stay will pay top dollar for your services.
In the end, quality always wins. When your service is exceptional, customers will pay more, and your business will thrive.
